MODUS ✕ JINGDONGEN / 中文43 Brook Green · European HQ
Modus × JINGDONG · 43 Brook Green, London W6

Every great company deserves a home.

A place that brings pride to those who inhabit it, and joy to those who visit. A destination workplace for JD's European headquarters.

James Halliday, Design Director, Modus
43 Brook Green building exterior
43 Brook Green · London W6

JD's European home.

A landmark West London workplace that pairs a rich heritage of innovation with a sustainable, future-focused environment. Once EMI's headquarters, and before that home to LEO, the world's first business computer. A building with a history of companies that build the future.

The concept

House of Joy.

A workplace should do more than support productivity; it should enrich everyday life. Each of JD's six core values becomes a destination.

The Vestibule
GratitudeThe Vestibule
The Boardroom
Customer FirstThe Boardroom
The Library
DedicationThe Library
The Pavilion
InnovationThe Pavilion
The Dining Room
IntegrityThe Dining Room
The CEO Office
OwnershipThe CEO Office
Axonometric of the inward-facing courtyard plan
Architectural concept

A courtyard,
turned inward.

Inspired by the Siheyuan, China's traditional courtyard house, where everything faces inward. Space reveals itself in layers: you pass through thresholds rather than seeing everything at once, so arriving feels like being welcomed in, not simply let through.

Materiality

A London Palette

Inspired by the materiality and landscape of London, the palette is grounded in timeless, natural materials. Red brick, Portland stone, clay and metals sit alongside the greens of the city's parks and planting.

Portland StoneF&B Pumice
Warm StoneF&B Jitney
ClayF&B Mole's Breath
Red BrickF&B Red Earth
Dark ClayF&B London Clay
Park GreenF&B Breakfast Room Green
Deep GreenF&B Sap Green
InkF&B Hague Blue
Off WhiteF&B Slipper Satin
A consistent base palette runs throughout both floors, with subtle variation in tone to give each its own character.
Material samples on white
Materials & finishes
Entrance Vestibule with immersive curved screen
01 · Gratitude

The Vestibule.

A memorable first impression, marking the threshold to the office. The first destination in the House of Joy, where people pause, connect and appreciate being part of the JD community.

Boardroom in clay and stone
02 · Customer First

The Boardroom.

Supporting teamwork and strategic discussion, where leaders make decisions focused on customer needs, build strong relationships and deliver the best possible outcomes for clients.

Timber library
03 · Dedication

The Library.

Inspired by the enduring role of academic libraries as places of learning and exchange. A destination for curiosity and shared knowledge, and a flexible setting for informal talks and team gatherings.

The Pavilion tea house
04 · Innovation

The Pavilion.

Like the pavilions found in parks and gardens, the Tea House sits where the main routes converge. A place to pause, gather and reconnect, and a social landmark for chance encounters and the exchange of ideas.

The Dining Room and Forum
05 · Integrity

The Dining Room
& Forum.

A place of gathering that transforms through the day, from shared dining to informal interaction to larger company events. A vibrant destination where conversations begin and the culture is experienced every day.

CEO Office on the Golden Floor
06 · Ownership

The CEO Office.

Leadership and accountability. Confident decision-making, personal responsibility and initiative, led with integrity, professionalism and a clear sense of purpose.

Team Neighbourhood workspace
The everyday

Team Neighbourhoods.

The everyday home for teams, with nearby settings for focused work, collaboration and informal meetings. Natural light, views to planting, and shared walls that celebrate ideas and community.

Why Modus

One integrated team.
One accountable partner.

Creative design, technical expertise, commercial management and construction delivery within one business. A single point of responsibility from concept through to completion.

Modus material library session
Modus design review
Modus team on site
Speak to Stuart Finnie →